Technology

Amazon Memo Reveals 83 Million Rufus Searches Amid AI Shift

RecentNews.uk

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Internal memo reveals 83 million customer queries handled by the Rufus shopping assistant.

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Amazon is positioning its retail ecosystem to compete with emerging autonomous AI agents.

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Conversational AI tools are shifting consumer habits away from traditional keyword searches.

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Retailers face mounting pressure to adapt product optimisation strategies for machine-learning models.

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