CeraVe Seals Movie Tie-In as Official Moisturizer of Arrakis

RecentNews.uk

CeraVe has announced its first-ever film partnership with Dune: Part Three.

The brand is adopting the title of the official moisturizer of Arrakis.

PA Media confirmed the major promotional crossover.

Thematic marketing and retail displays are expected ahead of the film's release.

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