Lifestyle

Durham News: Researchers Explore How Older Female Influencers Challenge Ageism

RecentNews.uk

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Durham University researchers examine how older female influencers challenge ageism.

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Mature content creators are reshaping fashion, lifestyle, and digital visibility.

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Mainstream brands are gradually recognizing the economic power of older consumers.

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The shift offers a counter-narrative to youth-obsessed media tropes.

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