IFF Launches CONCEPT MUSE to Fast-Track Food and Beverage Innovation

RecentNews.uk

IFF has launched CONCEPT MUSE, a new AI-powered development platform.

The system aims to accelerate food and beverage formulation and product lifecycles.

Digital modelling helps predict consumer preferences and flavor interactions faster than traditional methods.

Wider industry adoption could lead to quicker rollouts of new products on supermarket shelves.

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