Model with alopecia leads fine jewellery campaign by Saudi brand and UK charity

RecentNews.uk

A model living with alopecia has been chosen as the face of a fine jewellery campaign co-created by a Saudi luxury brand and a British charity.

The initiative aims to challenge rigid beauty standards in the luxury sector by placing visible hair loss at the centre of high-fashion imagery.

The partnership connects Middle Eastern luxury design with UK philanthropic networks to widen public awareness of hair loss conditions.

Advocates hope the campaign will help normalise alopecia and reduce the social stigma often felt by those affected in the UK and worldwide.

Do you think luxury fashion brands are doing enough to feature genuine diversity in their advertising campaigns?

Tap below to vote and see what others think.